Whether motivated by a dream or ambition we all have our own story that pushes us to be our own boss. We all struggle to find our foothold. And I literally held my foot during that time and turned it into a business. Born into a business family we have always been taught that to start a business, first identify the problem that it solves. And I found the problem...
I saw people around me often complain about issues of broad feet, narrow feet, tiny feet, huge feet etc. Some people also love to add a touch of creativity and personalization to everything they wear. I soon realised that most shoe brands weren't able to cater to these needs and the ones that were able to, were not affordable. I was able to identify the missing gap between the mass-produced low quality footwear category and the high end segment.
I followed my instincts and started to study and understand the art of shoe making and designing. Of course, starting my own with almost zero resources was difficult and there was a lot of anxiety. However, I also believe it brought out the best in me and inspired me to think creatively. I learnt to do more with less.
